The Most Valuable Skill You MUST Learn This Year To Become Independently Wealthy Irrespective Of The Economy Recession Anywhere In The World!

How To Rake In $10k/Month Effortlessly With Your PC From The Comfort Of Your Home 

Warning: Do Not Read This If Your Monthly Salary Is (Or Over) $10,000 Or If You're Over 60 And Don't Know How To Use The Internet...

Hi friend, 

I'm Prince Bennie - your Internet Marketing business coach. Today, I have a real good news for you. If you're on my Master Mind Millionaires  whatsapp Group chat, remember, yesterday I promised to share a powerful report with you today right  here on this blog - a report i said will make you a pushel of money this year and leave you no excuse whatsoever from becoming a self-made millionaire, except if you don't take any action to implement what you are just about to learn. 

Listen, if you are a degenerate procrastinator and you know you aren't (as usual) taking action after reading this report... then save yourself the hassle, do not bother reading this. It doesn't worth it.

However, if you truly want to know how you can possibly be generating a passive income that will last you for years to come, raking in a ceo's salary right from the comfort of your home, this this report is for you. 

Guess what? I’ just finished working on a report I titled "Ten Proven ways To Rake In $10k/Month Effortless And Legitimately With Your PC And From The Comfort Of Your Home"

If you are hearing about me for the first time ever. Well, that shows you're new to Internet marketing business in Nigeria, or you probably live in a remote village where there is no access to the Internet. Kiddiing... Kidding... Kidding!  But seriously, if you have not been following me for a while or if you are computer literate (i.e you already possess basic Internet knowledge - at least you can operate Facebook) but you don't know its possible for you to to be some cold hard cash legitimately (not by scamming innocent people) online ... then you must have been missing a monster asset!

Anyway, my name is Prince Bernard Olatunji. I'm fondly called Prince Bennie (aka The Internet Millionaire Maker). I'm an online business and Marketing consultant, a successful serial entrepreneur/Netpreneur and an online business coach. I'm the CEO of Morewealth Global Info Ltd, the founder of Online Business Academy, the owner of the popular Nigeria #1 entertainment blog "Parrots Don't Lie" http://ParrotsDontLie.com and a volume several other money-making websites and blogs on the internet. A Google search of my name "Prince Bernard Olatunji" perhaps will tell you more about me! I have been making money online since 2005 and I have made several millions of naira online since then till date. So if your dream is to become a pro internet businessman like me, I think I'm qualified to help you achieve your goal within 5 days because I don't just teach people theoretical online money-making concepts like some university lecturers that teach business and entrepreneurship without running any business of their own. What I teach are practical concepts of how I make money online. I am not only a teacher but also a doer.

OK now that you know me, may I press on? Good! I’m really excited about this report. And that’s because it seems everyone wants to know how to make legitimate monthly cashflow online so they can blow past the magical six figures a year milepost.

Just browse your favorite online marketing forum for a few minutes, and I’m guessing you’ll unearth dozens of similar requests. Plus if you could take a peek inside my inbox, you’ll see it’s one of the top questions I get from beginning Internet marketers. (And, believe it or not, experienced marketers too.)

That’s why I decided to create this special report for you and everyone else who knows that it’s possible to make at least $10K (or more) every single month online, but haven’t yet broken through that barrier. I’m not going to give you just one plan. No, instead, I’m going to give you TEN proven ways to make at least $10, 000 a month online!

Now, let me just say this up front:
This is not a step-by-step tutorial. Each of these ten methods of generating money could have VOLUMES written about them individually. Each of them is a comprehensive practical course on its own that could take some weeks to learn and master for you to become a certified guru on it. There’s no way I could thoroughly explain them all in this short report. They are just too in-depth. This report will give some different options that await you so you can make an informed decision on which type of income generator is the best for you.

If you’re looking for a detailed, step-by-step certified course, this isn’t for you.

To become certified in any online business, you'd need an in-depth one-on-one practical training, and to achieve that, you can enrol for MGI ONLINE BUSINESS ACADEMY powered by my company MGI LTD, where you're thoroughly mentored by experts (Find out more about this Online Business Academy at the end of this report).

But, if you’d like to know some different methods of generating income online are and would like to determine what ONE thing you need to focus on among the many options available, you’re gonna love reading this report.

Ok now, enough of shit chat. Let’s get down to business!

Here’s a direct path to $10,000 monthly:

Online Income Generator #1: Online Information Marketing!
Online Information Marketing is an online business model that focus on you Creating and selling your own information products ( digital products/eBooks).

Many people who are just starting out don’t even realize that they have knowledge that other people would be willing and even eager to pay for and chances are, there’s an eBook in you that could make you rich! Why not publish the eBook for sale?

Maybe :
· You’ve lost a lot of weight and could teach others to do the same.
· You know how to stretch the family budget.
.You know how to help people reduce tax
.You just applied for a visa and got it without using a third party agent!
· You could teach others how to create and sell crafts.
· You know how to get into graduate school.
· You know how to breed and raise some livestock
· You’ve had years of homeschooling experience.
· You’ve been a pastor of a church for many years.
· You know how to trim shots off of a golf game.

The above list includes just a few ideas & but the sky is the limit! Take time to brainstorm your interests and talents, and you will quickly discover that you know a lot about a particular topic.

I have made lots of money selling all kinds of digital information products especially in eBook formats. In 2010 alone, a particular ebook I created that reveal the secret on how to cheaply generate electricity without depending on NEPA or fuel generators in Nigeria was a phenomenal success- it sold like hot cake and still selling till date even though I have stopped promoting it! That particular info-product/eBook fetched me over $35,000 within a space of 12 months! That's a cool N 7 million naira! About N600,000 monthly! How many corporate office workers earned that much? Perhaps a few bank managers!
Now, I have kind of stop selling the product and now looking for investors that can buy into the project and the asking price is $20 million dollars! Yes! You can sell your idea if its damn so hot and remarkably incredible!
Check out this incredible product herehttp://fuellessgenerators.blogspot.com/
The product sold for N35,000 and I have sold over 250 copies! Over 40,000 people
have visited the sales page http://fuellessgenerators.blogspot.com/ it's a high priced product and only few people could afford it! What do you think if I manage to convert at least 10% of these visitors? That's 4000 buyers. Multiply 4000 by N35,000.... What do you get? Did I hear you say N140,000,000? Yes! You're a right! That's a cool $700,000!

Sorry for digressing! I just want to show you how lucrative this particular business model is. Enough. Let's continue .....

So once you’ve figured out what to write about, what do you do next?
Below is a step-by-step overview of the entire process.

Remember that most of what you can see on the list below can be outsourced to competent freelancers:

1. Research the market to ensure your idea is profitable: your goal isn’t to find a market and give them a product that requires them to first be educated about why they need this product. That’s the long, hard and expensive way of making money. Instead, your goal is to choose a hungry niche and then give them a product that they’re ALREADY buying. Remember 'Innovation is better than invention'.

2. Research the competition so you can develop a better product. Now, you don’t want to just give your market the exact same product as the competitors are delivering to the customers. You want to make your product unique and you want to make it better. So your next step is to research the competitors products to discover how you can improve upon the products the market is already buying.

3. Create the product. Next, it’s time to take action. Shut the ringer off on your phones, lock the door, close your email and star typing. Start with an outline and a goal to write XXXX of words per day. Then keep typing until you finish your ebook, don’t worry about editing, because you can do that once the draft is finished.

Quick Tip:
If you don’t like to type, then try a voice-to-text product like Dragon naturally speaking. If creating the product doesn’t sound like something you want to do yourself, then outsource the task. There are lots of good guys who specialize writing reports.

4. set up your website, including a lead-capture system. Next, you need to write a sales letter that sell your ebook and upload it to a web page. You’ll also want to set up a squeeze page with an autoresponser as a means to get your visitors to join your newsletter list. This is important, because most people wont buy your ebook the first time they visit your site. Infact, there is a proven fact that 70% of your website visitors wont buy whatever it is you are selling until after the 7th follow up contacts. Thats why you need list building software integrated to your website - - -The money is in your list!

5. Set up your backend sales system. Most people don’t get rich selling just one product. Instead, they find their wealth is hidden in the backend of their business. This is where existing sales system. You should set up various ways to contact and pitch additional products to your existing customers, such as by email, postal mail, membership site forums, blogs or even through links in the products they’ve already purchased.

And there you have it… the five-steps path to riches in information marketing!

As you can see, it’s not a complicated process. Indeed, you can learn and master the process in 5 days or less if you are truly serious about making a change in your financial situation in 2016!

INTRODUCING:
MGI ONLINE BUSINESS ACADEMY!
MGI Online Business Academy is an accredited firm that offer professional and certified online business trainings on all the available online business models / courses.
MGI ONLINE BUSINESS ACADEMY Is all offering classic, outstanding and top-notch professional trainings on Certified fraud-free internet Business Opportunities.

Our core service at More-wealth Global Info Limited (MGI LTD.): We render professional trainings on certified internet Business Courses (All kinds of legitimate internet business courses) each of which is guaranteed to fetch you a minimum of $10,000USD Steady every month.

Take for instance, I just outlined a simple step-by-step guide to information marketing Millions. However, you need to undergo a professional training for you to be able to implement all the outlined 5 steps successfully before you can start to generate the kind of income I'm generating already.

Most of the stuffs you need to learn are outlined in No. 4 above
How to setup a website
How to setup a lead capture system
How to setup a squeeze page with an auto responder
How to write a killer sales letter that sell your ebook and
how to upload your sales letter to your sale page / website.
How to setup your back-end sales system to enable you sell more products ...

This is where we come in at MGI and this is why you need to enrol into OBA (Online Business Academy) for one of our CNCs (Certified Netprenuer Courses) powered by MGI LTD ( Morewealth Global Info Limited) head by Prince Bernard Olatunji (CEO)!

AT OBA POWERED BY MGI LTD, WE OFFER THE FOLLOWING CNC

1. Information Marketing Business Course (IMBC)
2. Affiliate Marketing Business Course (AMBC)
3. Professional Blogging Mastery Course (PBMC)
4. Cryptocurrency Internet Revolution Course (CIRC)
5. Professional Copywriting Mastery Course (PCMC)
6. Forex Trading Mastery Course (FTMC)
7. Online Business Consulting Course (OBCC)

All our trainings are 5-days one-on-one practical-based private coaching. We offer mobile training services too (sending one of our expert tutors to meet you in your state, office, home or at your own convenient meeting point for the training).

For further inquiry,
Call +2347039537576, +2348125578127
Website: http://mgionlinebizacademy.com
Blog: http://mgionlinebizacademy.blogspot.com
Facebook group URL: facebook.com/groups/mgiacademy
Email: info@mgionlinebizacademy.com
Inquiry Email: askprincebennie@yahoo.com
Whatsapp: +2347039537576

P.S What's your opinion about this report? If you have read this report, kindly drop a comment. Would you like to know about the other remaining 9 Ways To Earn $10,000USD in this report?

Why Multi-Level Marketing Sucks

From:
Prince Bernard,

Dear Friend,

What I am about to write, I should have written a long time ago.

You know, hardly a day goes by that I don't get one or more requests to help someone with some sort of multi-level or "network" marketing scheme. Anymore, I don't even return the telephone calls or answer the letters. In fact, my staff has instructions to automatically destroy all communications from people who want my help in these areas and to not even tell me about their inquiry.

In one of my recent seminars, there was a couple of guys who didn't tell me they were involved in multi-level marketing until they got up on the "hot seat." Everything they were involved in was a total scam. Well, I let them and the audience talk for a while and then... I let them have it. I've never behaved that way or used that kind of language at a seminar before and, I hope I never do again.

After the hot seat, we threw them out of the seminar.

Now look, just in case there is any remaining doubt in anybody's mind about how I feel on this subject, please underline the following sentence in your mind:

MULTI-LEVEL MARKETING SUCKS!

It sucks big time. It's dorky, it's dangerous, it's sleazy and it's stupid. It is a magnet for slime. It is true that not every product sold by multi-level marketing is inferior. It is also true not every person involved in this nonsense is unethical. I must admit there are some (very few) good products and some (very few) good people involved in this insanity. However, even though it sometimes involves good products and good people...

Multi-Level Marketing Is
Always Stupid!

The "rap" on one recent multi-level scam is that, some time ago, there was a product developed which enhances gas mileage by 30% or more. However, until recently, this product was not put on the market because it was too bulky and, therefore, difficult and expensive to ship. But now, lo and behold, modern technology has enabled scientists to "concentrate" this product down into something called a "green bean"... and... all you have to do is pop one of these little dudes into your gas tank and you can cut your fuel bills by a huge percentage.

What a joke. If all this were true, you certainly wouldn't have to peddle this little miracle by multi-level. Actually, you wouldn't even need to do any kind of conventional marketing. No way. If all this were true, all you'd need was...

A Press Conference!

What you'd do is, you'd stand in front of a group of reporters and say,"Look, I know you're all skeptical and I don't blame you. However, this little green bean really does work and we are going to pass several of them out to each of you. All I want you to do is plop one of them into your gas tank the next time you fill up and then, keep a careful record of your gas mileage. After you do this for a couple of weeks, the results will speak for themselves."

What would happen then, if this green bean really worked? It's simple; you'd have a nationwide sensation on your hands. Individuals and organizations would be beating down your door. You'd be all over the evening news in a flash. You'd be on *Jay Leno, Oprah and all the rest. But, alas, the "green bean" cannot be promoted like this because...

It's A Fraud!

Just like all the multi-level cosmetics and vitamins that are going to give you back your youth. Just like that stupid "gold scam" where you buy "right to purchase more" certificates you are then supposed to go out and sell to other people who are just as gullible as you. But what about the legitimate products being sold via multi-level? Consider this: There was a nice man who came to my seminar in Los Angeles at the Century Plaza who had an entire catalog of good stuff to sell. He wanted my help on focusing down on which product he should concentrate on selling. One of his products was an oriental weight-loss plan and I suggested he concentrate on that. He said fine and would I teach him how to build a huge "downline" to sell the product?

Reluctantly, I said I would but only if first, he would give me a chance to talk him out of it. Then I told him that currently, one of my clients was mailing a weight-loss promotion to the tune of 125,000 first-class lettersper day! Then, I asked him, "How many people would you have to have in your downline to achieve the sales my client is getting in just one single week?"

The point is this: If you have something good to sell, sell it! Don't sell somebody else on the idea of selling somebody else to sell somebody else to sell somebody else, etc., etc., etc.

One of the current dumb MLM ideas is based on a telephone deal that will lower a person's telephone bill. Assuming this deal is legitimate, wouldn't it be faster, more profitable and less hassle to sell this by direct mail? All you'd have to do is get one of the big compilers to rent you a mailing list which included phone numbers (there are tens of millions of such names) and then mail a letter that starts out something like this:

June 6, 1991 Rodney Efferheart 7496 Caleb Street Lorimar, CA  33099 Dear Rodney,             You and I have never met but I know three things about you:             1. You live on Caleb Street in Lorimar, California.             2. Your telephone number is (907) 489-1633.             3. Your telephone bills are way too high!             How do I know all this? Well, #1 and #2 are simply a matter of public record. And, as far as #3 is conceerned, I've recently learned that nearly everybody's phone bill in Lorimar is way too high!             Here's the scoop. Etc., etc., etc., blah, blah, blah, and so forth...

Think about this, dear subscriber: It would only cost you a few hundred smackers to test such a letter and, if it worked, you could easily "snowball" this thing until you were mailing over 100,000 letters per week...

Almost Forever!

Assuming you were getting say a 5% response from your letter, you'd be taking in about 1,000 orders every working day. Now, I ask you, how many DD's ("Downline Dorks") would it take you to equal that kind of action? What if, for example, when I created the famous coat-of-arms promotion, I decided to sell those family crest reports by MLM? How well would I have done? Well, by selling them by direct mail, we sometimes took in 20,000 checks per day. Tell me, how many DD's would you have to have to equal that?

The whole idea of MLM is stupid. It's also depressing. What's more, MLM has something in common with a pretty woman, which is...

Both Of Them Can
Lower Your I.Q.!

Ever try to talk rationally to a guy who is in love? You're wasting your time. The object of his affection could be an ax murderess and he'd still see nothing but good in her.

So it is with MLM. Take a super smart guy like Howard Ruff, get him on the subject of MLM and there, right before your eyes, you'll see his eyes glaze over and his brain begin to melt. He will become unreachable and unteachable. Burn him once and he'll come back for more. Because, as they say, "It's not the concept that was bad, it was the people."

Wrong. Everything about MLM is bad. MLM is not inherently evil but it does (nearly always) attract inherently evil people. Even if you start out with good products, good intentions and good people, you will eventually, if you grow a little, attract a massive amount of human scum into your operation. And, even if this were not true, the whole idea is still stupid. When you shuck right down to the cob, MLM is simply a magnet for lazy people who are looking for a way to sell without selling.

The whole thing sucks.

Now, let me save some of you some time and energy. Many people are going to read what I've just written and they are going to want to explain to me where I've missed the boat. They'll say, "Yes, what you say is normally true, but this deal is different. We've got the greatest product in the world and it's totally backed up by unbiased scientific research. Not only that, some of the finest people in America are in our organization. We've got lawyers, judges, doctors, millionaires, clergymen, and so on. Yes Gary, what you say is usually right but us... we're different."

I don't care. What you're doing is still stupid and, as far as I'm concerned, you can take your "green beans," your Nu-Skin, your wonder vitamins, your gold certificates, etc. and...

Stuff 'Em Where
The Sun Don't Shine!

I wonder, could there be anyone out there still confused about how I feel about MLM? Yes, I'm sure there are since, in my opinion, MLM is an I.Q. lowering drug that should probably be regulated by the FDA. Therefore, for those of you reading this who want to write or phone me about MLM, you'll be wasting your time. My staff has been told they can be fired just for giving me a message from someone who is writing or phoning about MLM. If you are involved in MLM, I don't want you at my seminars, I don't want to hear your voice on the phone, I don't want to read your letters, I don't want to meet you in person and basically...

I Don't Even Want
To Know Of Your Existence!

Now look, there's nothing wrong with looking for an easy way to make a buck as long as it's legal, slime-free and ethical. So, after having trashed MLM, I feel I owe it to you to reveal unto you a genuine "magic way" to make some money. I am looking at you right now in my mind's eye. You're sitting there reading this letter and you're saying to yourself, "Gosh, Gary's right about MLM but I sure wish he'd give me a fool-proof, can't-fail plan that will pull in fungolas like crazy. Something that will work anywhere. Something I can do all by myself. Something that will work over and over and has an unlimited potential."

Am I right? Isn't that what you're thinking? What's that? You say I'm notright? You say you have no interest in an ethical new way to rake in huge piles of cash?

OK fine, then I'll write about something else. Did I ever tell you about the time I was in a bar in Germany when this girl came over to me and...

JUST KIDDING! JUST KIDDING! I will tell you. I swear. I'll do it right now.

OK, to begin with, here is what should be one of the most exciting sentences you will ever read:

"90% Of All Business Owners In
America Have Never Written A Sales
Letter To Their Customers!"

Think about what this means! It means there are millions and millions of fungolas just laying around out there waiting for someone to pick them up.This is a jackpot situation! Here's how to exploit this baby:

Step #1:	Cut out all ads of local business owners in the yellow pages of your telephone book.
Step #2:	Cut out all ads of local business owners that have ran in your local newspaper in the last week or so.
Step #3:	Write a personal letter to 100 of these business owners and tell each one you saw his ad recently and you have a proven idea he can use (at no cost to him) that will generate a lot of profit for his business in the next two weeks.
Step #4:	Send out all 100 of these letters by Federal Express. (Don't economize here. Don't use first-class mail, certified mail, UPS, Express Mail or anything else.) Dammit, use Federal Express!
Step #5:	Wait 1-day and then call each of these business owners and ask if he got your Fed Ex letter and chat him up a bit and ask him if you can have a five minute personal meeting with him.
Step #6:	Go to all your appointments and interview each business owner. What you want to find out is (1) Does he seem like an OK guy you could work with, and if so, (2) How many names are there on his customer list, and (3) What product or service does he have that has a large profit margin that is already a good seller.

OK, that's the first half of what you do. Now, just for the heck of it, let's say one of the guys you are talking with is the owner of an art gallery and he has just received a shipment of original oil paintings done by a famous artist. During the course of your interview you discover these oil paintings are priced in the $12,000 to $15,000 range which is a 50% mark-up over dealer's cost. What you do next is, you tell the gallery owner you want to take a shot at selling those paintings for him for an average of $2,000 more than he was going to sell them for and that extra $2,000 will be your "commission." Tell him you are going to write a sales letter to all of his customers which will make many of them come to his gallery with checkbook in hand.

He'll either agree or he won't. Don't waste a lot of time trying to convince him. If he's not a savvy, fair-minded guy, simply go to the next person on your list. This is simply a game of percentages. What you are doing is fishing. You're trying to locate a savvy guy, an honest guy, a guy with a good sense of humor, an easy-to-work-with likeable guy who will be happy to allow you to increase his sales on a basis that is risk-free to him.

Work this plan and you will find such people. Once you do, you then shake hands on a deal and you proceed as follows:

Step #7:	Write a sales letter about those oil paintings. Tell how they just arrived, how they are in limited supply, how they represent a good investment potential, how beautiful they are, etc. Then, invite the reader to a private viewing of those paintings.
Step #8:	Send out 100 of these letters via Federal Express.
Step #9:	Wait 1-day and then call each of these customers, ask if he got your Federal Express letter and chat him up a bit and "nudge" him to come to the private viewing.
Step #10:	Go to to the private viewing yourself, help the owner pull off this shindig and collect your commissions... and then...

Work This Same Plan (And
Variations Of It) Over And Over
And Over With Various Business Owners!

Summed up, this plan is very simple: Locate business owners who sell high mark-up goods who have a healthy customer list to whom they have never mailed a sales letter and then you write sales letters to those customers and take a cut of all sales that result.

A few fine points: (A) Do not approach these business owners as a marketing consultant or an advertising expert. Approach them as an investor. (B) Don't use the owner's money even if he wants you to. Use your own. This is very important because it will immediately establish the "tone" of your relationship. (C) Don't "sell" these business owners very hard. You are looking for the "gold" among these guys and you'll wear yourself out if you run around trying to turn sow's ears into silk purses. Deal only with those who are eager for your proposition. (D) Value yourself. Don't act as though anybody is doing you a favor by granting you the interview. If anything, it's you that's doing the favor. (E) And finally... stop worrying about whether or not you are going to be cheated in one of the deals. You will be. That's part of life. Just keep moving, holding on to the quality, discarding the trash... and... someday, you'll have an extended family of clients, friends, lovers, associates, employees and so on who are "human gems" that add sparkle, quality, laughter, support and love to your life.

People like all the neat folks in my life!

	Sincerely,
	Prince Bernard Olatunji

P.S.	Please do not misinterpret what I wrote about Howard Ruff. He's a very intelligent, very savvy, moral man. I suspect his I.Q. is far higher than mine and I've learned a lot from him. I read his letter, listen to his lectures and I have enormous respect for him. It's just that when he's "on" MLM he, like everybody else, loses his ability to think straight.
	Sort of like me, when I was on the beach in Cannes and I saw all those... ah, forget it.
P.S. #2	I am now in the process of sending a personal thank you note to everyone who made a contribution to the Domestic Abuse Shelter. Not only that, those of you who responded are about to be let in on one of the hottest ways to make money I have come across in the last 10 years!
	Thank you, thank you, thank you, thank you! Credit to mentor, Late Sir Gary Halbert .

The First Step If You Are At Ground Zero

Prince Bernard, The Laziest Internet Millionaire Says...

Here's The First Thing You Should Know and Learn If You Truly Desire To Make Some  Serious Money Online! 

From:
The Office of Prince Bennie

Dear Friend

In a recent issue of DM NEWS, there is a letter from a young man named Calvin D. Black who says he just graduated from college and he wants to know how to go about becoming a wealthy direct mail/mail order entrepreneur.

DM NEWS had an answer for him: He got an info kit from the Direct Marketing Association and the meeting dates of his local chapter of that organization. DM NEWS also told him they hope to see him at a convention real soon.

How pitiful.

The chances of meeting someone who will help you become a successful direct response entrepreneur at any kind of marketing convention is about the same as getting the Catholic Church to start passing out birth control pills. Listen: Many of my students(those I'm personally mentoring on Business) are already expert in various aspects of direct marketing and already wealthy. However, for the moment,and for the sake of those who are new here,  I'm going to pretend that none of you are (yet) as successful as you want to be. I'm going to pretend that all of you are just like Calvin Black and you either want to become a wealthy internet marketer, direct response entrepreneur or else you want to use direct response methods to punch up the profits of another, more conventional business.

Where do you start? What's the first step if you are at ground zero? Well, it sure as hell isn't to go to a marketing convention! No. The very first step is to become grounded in the basic and enduring principles that are the foundation of every successful direct marketing effort. And, the way you do this is by reading and re-reading the most important advertising book ever written which is...

Scientific Advertising
- by Claude Hopkins

And, trust me on this: You should not read any other books until you have read Scientific Advertising at least twice and preferably, three or four times. In fact, David Ogilvy (one of the world's greatest advertising genius that ever lived) feels so strongly about this book that he says no one should be allowed to create advertising until he has read this book at least seven times.

I can't disagree. And the reason you should read this particular book several times, before you read anything else is, it will give you a hard-core, bedrock foundation of truth that will make it difficult for other authors who are "pretend experts" to lead you astray with their "silly notions" about what makes marketing work. Unfortunately, most people who write about (or teach) marketing aren't just wrong... they are dangerous. You see, most of these authors and/or teachers aren't players, they are simply B.S. artists who've managed to con their way through life without ever having to back their ideas with their own money and...

If A Man Ain't A Player,
He Can't Possibly
Understand The Game!

Check this out: Recently, when I traveled on vacation to South Africa, I came across a book titled On the Art of Writing Copy by Herschell Gordon Lewis. It's a big hardback and, when I first saw it, I thought "Oh boy!" because it "looked" like it might contain a lot of valuable info. I guess I'll never know because, quite frankly, I found the book to be so silly, I couldn't force myself to read much of it. I did browse enough however, to grasp the idea that Mr. Lewis considers clarity supremely important. He's right; clarity is important. But I think Mr. Lewis is just a teeny confused on how to achieve it. Here's a direct quote from page 388:

The First Rule Of "If" Subdecree "Logic stands behind the writer who makes an action condition for the buyer, since buyer-control is proper stroking: but to give this control to the seller through an "if" reference suggests seller superiority, which can provoke buyer antagonism."

Zowie, those are words to live by, aren't they? And the rest of the book is even more silly. It gets into stuff like "The Subjunctive Avoidance Commandment", and so much other nonsense it could win the Guinness World Record for incoherent babble. Mr. Lewis also goes to great lengths to criticize a lot of ads he's reprinted in his book and, once again, to a limited degree, he's right: The ads are awful. But mostly, they are short-copy, agency-created ads that truly aren't even worth the bother of analysis. It's sort of like someone trying to impress you by bragging about how he can outrun a group of bedridden paraplegics.

Soon after reading (or trying to read) this stupid book, I came across a column written by Mr. Lewis in the June 1988 issue of Direct Marketing magazine wherein he informs his readers that everybody he knows, including himself, is writing better because of the invention of word processors. Can you imagine that? Here's a guy who fancies himself as a copywriter and yet...

He Doesn't Even Seem To Be Able
To Grasp The Difference Between
Writing And Typing!

Word processors may help you type better but there's no way in the world that staring dumbly at a CRT screen can help you in any way whatsoever when it comes to writing. World class copywriting (salesmanship-in-print) is not a bag of tricks nor can it be learned by memorizing a bunch of idiotic rules spewed out by a chaotic mind. No, you learn how to sell by doing it. And, if you want to be supreme in your efforts, you learn how to do it first in person and then you transfer your efforts to print.

I got to wondering: "Could I be wrong about this Herschell guy? Could he possibly be as much of a marketing moron as his book suggests?" I got to discussing this with some friends and co-members in some online Direct marketing forums I belong to, and some of them ( Kelvin and Andy actually) told me that when they were yet to become marketing experts,  Herschell Lewis did two newspaper ads for them and the results were so dismal it was like the ads never ran!

Look, it doesn't feel especially good to me to spend so much time knocking down some clownish writer like Herschell Lewis. I'm sure he's had his successes and some satisfied clients. The law of averages says that if you toss enough ca-ca at a wall, surely some of it will stick. But damnit, pretend experts can be very hazardous to your bank account and so can their books and teachings. All this reminds me how Claude Hopkins (the greatest advertising man who ever lived) was once asked to examine some college textbooks on advertising and advise the publishers on how to improve them.

"Burn them!" he said.

He went on to point out that the publishers had no right to mislead beginners this way. He said that by the time the students were done studying these books, they'd be so damaged it would take six years or so to get them back to zero. And can you imagine what Claude Hopkins would've had to say about Herschell Lewis?

And here's a flash for the aforementioned Calvin Black:

Herschell Gordon Lewis Is Typical
Of Whom You Will Meet At
Marketing Conventions!

Beware, young man. You'd better be careful of what you read and to whom you listen because, if you are not first grounded in the bedrock fundamentals, you can end up bewildered, broke and hopelessly disillusioned. On the other hand (or, on the "sunshine side" of the ledger as Paul Harvey says) there are a few good books you can read safely (after you've read Scientific Advertising) that are written by real experts who also know what it's like to be a player. Books like these:

The Robert Collier Letter Book
- by Robert Collier

The First Hundred Million
- by E. Haldeman-Julius

It's out-of-print but if you really 
wanna read this book, anytime you visit the U.S, 
you may have to goto the Library of Congress 
to read it.I did and it was well worth the trip.

Breakthrough Advertising
- by Eugene Schwartz

How To Write A Good Advertisement
- by Vic Schwab

7 Steps To Freedom
- by Ben Suarez

My Life In Advertising
- by Claude Hopkins

NOTE: You can order for any of these book on amazon or you get them from our Library & Bookstore: MGI LIBRARY & BOOKSTORE (call 07039537576 to inquire on how to place other for anyone)

There are a few more. But not many, and even this short list will keep you occupied for quite a spell. And what a wonderful journey of discovery you will have when you read these books! So many lightbulbs will be going off in your head, those around you will be making a mad dash for sunglasses. And look, may I respectfully suggest that you get everything on advertising that I have written or recorded. This would include all my back issues, the LAZY MAN'S WAY TO RICHES  Letters, my seminar tapes, and so on. My office number is +2347039537576 and we're open from 9:00 A.M. to 5:00 P.M. west Africa time and you are just plain nuts if you don't study all my stuff.

Does that sound self-serving to you? I suppose it is in a way. But counterbalance it with this: My income from my newsletter, my tapes, my seminars and so on is microscopic compared to what I make from doing what I teach. And often, I give the money from my teaching to charity.

No, I'm not altruistic. It's just that I already drag in enough money (actually, way more money than enough) to keep any sane man happy. And besides, I have a fire in my belly to teach the truth and to do what I can to "contain the damage" that is being done by so many marketing morons who pass themselves off as "experts".

Enough. Enough. Enough. Enough. Ok, now, let's say you've read all the material I've thus far recommended and you are now grounded in the basic realities of what makes marketing work. What's the next step? Simply this:

You Must Heighten Your Awareness
Of What's Working Now!

Hark unto me. Fundamentals never change but current variations of how to best use those fundamentals are something you must always stay on top of. In other words: It's not enough to know that everybody wants a bargain... you must also know what people currently consider a bargain. (My first laptop, a Dell, cost me about a $1000 but now I'd be reluctant to pay much over $300.)

And so forth. And here's how you keep current: You must immediately begin to systematically monitor all media that contains a lot of successful direct response advertising. This means you should leaf through every weekly issue of Success Digest (for Nigerians), the Inquirer, Weekly World News and similar tabloids. You should religiously go through the Wall Street Journal, USA Today ("News McNuggets") and any other daily newspapers and online websites you come across that carry a lot of mail order ads. Go through Cosmopolitan, Popular Mechanics, Salesman's Opportunity, Success, and, in general, make a determined effort to ferret out and monitor as many publications as you find that seem to be working consistently for mail order entrepreneurs.

And buy as much stuff by mail as you can. Get on hundreds of mailing lists. Become a student of mail order catalogs like Sharper Image and DAK. Listen folks, what we are trying to do here is become immersed in what's working now. Here's something else: Hire yourself a kid to watch cable TV for you. Have that kid tape every direct response commercial he can find plus all those 1/2 hour "sellavision" shows.

Drench Yourself In This Stuff!

Onward. Let's go to step three. What you do now is you buy yourself about 2,000 3x5 index cards. And, on those cards, you start writing ideas that you got form all those books you've read and ideas from all that current stuff you are monitoring. You should also have several hundred headlines written on these cards.

Now, here's how your life begins to settle in: Every once in a while, you re-read from the classic books I have recommended. You constantly leaf through the publications I've recommended (plus others you've discovered yourself) and you constantly view those new sellavision tapes that kid (who is now brain damaged from all that cable TV he's been watching) keeps bringing you.

And you keep adding ideas and headlines (one to a card) to all those 3x5 index cards.

And, at least once a week, you shuffle through those 3x5 cards after all your "monitoring work". And every once in a while you say "Hmn? Look at that. Maybe that idea could be used over here? And hey, maybe I could modify that idea this guy is using in the Enquirer to sell Lucky Charms so it could be used to sell an investment course in the Wall Street Journal. Say, maybe that couponing technique to force distribution that Hopkins wrote about could be updated to help me force people into the store to buy my widgets. Hey, maybe..."

And so on. What you are looking for defies total classification. You're trying to find an idea you can juxtapose, a headline you can modify, a "trigger" that gives you the "aha experience", a "crossover" adaptation that can be switched from TV to print (or vice versa), an inspiration, a vision, a breakthrough concept, a... a... a...

Aw nuts. Maybe I can make it clearer by giving you a couple of multi-million dollar real life examples? Listen: Once upon a time, having grounded my sweet self in the true fundamentals of marketing, I was merrily going about the process of "heightening my awareness" when, among other things, I became aware that a small number of people were repeatedly running ads that sold books on how to get all the various government benefits (including social security) that all of us, as taxpayers, have coming.

Hmn?

Well, this got filed away in my subconscious and forgotten until one day I discovered I'd lost my social security card. When I went to the SS office in Akron, Ohio I was appalled. Most of the other people waiting in that office were elderly and they were treated like dirt! They were given numbers like victims in a concentration camp and made to wait hours and sometimesdays for service. These people were hurting. Often, for an elderly person, a social security check means the difference between eating dog food or not. And yet, these miserable old timers were treated worse than dogs by sullen bureaucratic clerks who just didn't give a damn. Something needed to be done.

Hmn?

One day after that, I was visiting the offices of the Akron Beacon Journal on a totally unrelated matter when I happened to mention the plight of these SS victims. "You know," said the guy from the Journal, "we used to print this government form, REQUEST FOR STATEMENT OF EARNINGS, but we don't do it anymore."

"Why not?" I asked.

"Well," he said, "that form helps a person find out how much he's paid into social security and, whenever we reprint it, even if we bury it on page 74 or something, we still get like 26,520 replies."

"Geez," I said, "that works out to you getting a response from something like 17% of your entire circulation."

"Yep, that's true," he said. "People really seem to need this info and they don't seem to get satisfied when they contact the SS but our newspaper isn't equipped to handle that volume of mail."

Boy, oh boy. I knew someone who'd just love to handle that volume of mail and my "hmn machine" was working full tilt now. Hmn? Hmn? Hmn?

Hmn? Hmn?
Hmn? Hmn? Hmn?

So I hired some people to collect every scrap of info put out by the SS and reduce it to a very simple, fast-reading, accurate book that gave the folks the real scoop on how to maximize the SS benefits they had coming. And I wrote an ad -- "How To Collect From Social Security At Any Age" -- and, at the bottom of the ad, I had two coupons instead of just one. You filled in the left-hand coupon (it was the REQUEST FOR STATEMENT OF EARNINGS) and sent it to us and we'd send it to the government and you'd find out, right to the penny, how much you had already paid in to social security. At the same time, you could fill in the coupon on the right side and send it to us with a small payment (only $3.00) and we'd send you our book that revealed how to get the most benefits from that money you paid in.

Do you see what happened here? I had grounded myself in the true fundamentals of marketing, I had heightened my awareness of what's working now and then...

My Unconscious Mind Connected The Dots!

But, the difference between me and all those non-player "pretend experts" was that, because I had done my homework and paid my dues, I connected theright dots!

And made a net profit of over a million dollars.

Another example: Another time, operating under the same dynamics "grounded and aware", it came to my attention that the new phenomena of computer letters was, on the average, enhancing direct mail response by 300%! Unfortunately, back then, I didn't have much money and the programming cost of creating a computer letter was enormous. Besides that, not very many people even knew how to do the programming. But one fine day, while "sharpening my awareness", I read about a little old lady who researched family names and, once her research was done, she would send a postcard to everyone in her county who had the last name she had just finished researching. In other words, all her postcards started out "Dear Mr. Halbert" or whatever.

And... and... and... AHA! Eureka! Zowie! My mental dot connector did its job and told me I could gather together the addresses of all the Joneses in the U.S., type a letter to them (once), offset print as many copies of that letter as there were Joneses, and it would look just like an individually typed personal or state-of-the-art computer letter.

The idea worked and brought in $21,900,000.

Think about it: 21 million dollars and change from one valid idea. So, the real first steps to becoming a wealthy direct mail/mail order entrepreneur are:

1.	Ground yourself in the fundamentals.
2.	Heighten your awareness of "What's Working Now".
3.	Capture ideas, headlines, techniques, thoughts, etc. on 3x5 index cards and review them (deal them out on your kitchen table or desk like you would a deck of cards) at least once a week.

And there's more. What I'm about to give you is the most important piece of advice you'll ever get concerning this subject. Do this: After you've "captured" what appears to be your first viable idea ("Hey, Marge, let's sell a report on the secrets of how to profit in L.A. real estate to everyone in the area who just got their real estate license!"), you sashay down to your local stationery store and buy 1,000 #10 white envelopes. You then scurry over to your local quickie printer and you have him print your address in black ink in the upper left hand corner of those envelopes. Then you get the names and addresses of 1,000 of the people who might be interested in your offer and you sit down and...

You Address Those Envelopes!

Not your spouse, your kids, your secretary -- you do it. And then, you go to your local post office and get 1,000 first-class postage stamps and youlick 'em and you stick 'em. Next, you sit down and, in one sitting, youwrite the best sales letter you can to those people. You describe what you have to offer and you ask them to buy it and send you money. And then, if you don't type yourself, you take that letter to a typist and have it typed and then go get it printed. And then, you sign all 1,000 letters and youfold them and you stuff them into the envelopes. Then you seal the envelopes and you take those letters to the post office and mail them.

What? Aren't we going to wait until you know how to write a good sales letter? Until you get things fine tuned a little? NO! NO! NO! NO! This ishow you learn to write! You don't wait for anything! It is movement that produces expertise. Not meditation.

Come closer. Listen, I swear this is true: There is something that happens on a cellular level, something that indelibly imprints itself on your being, some kind of neural knowledge that can only be achieved byphysically doing a mailing all by yourself.

Sound crazy? Too unsophisticated for a smart cookie like you? Consider this: I am probably responsible for more successful direct mail than anyone else in history. Just one of my letters is currently being mailed at the rate of 100,000 per day. My direct mail letters probably generate more money in any given month than most other "experts" are able to generate in a lifetime. I know more about how to make computer generated mail work, more about how to massage a database, more about how to extract meaningful data from a mathematical regression analysis, more about the results of different A/B split run tests etc., etc., etc. than anybody you'll ever meet in your entire lifetime and... and... and...

I Still Sit Down Several Times A Year And
I Become A "Kitchen Table Commando" And
 I Personally Address Envelopes And
Fold Letters, Etcetera!

It's kind of ironic, isn't it? There sit the Herschells of this world, staring dumbly into a CRT screen mystically believing that a machine will somehow help them write better and there sits Gary at this kitchen table stuffing letters into envelopes just like a rank beginner and yet... and yet... and yet...

I Keep Producing Winner After Winner And
My Letters Drag In Tens Of Millions
Of Dollars, Year After Year!

How can this be? I don't even understand "The First Rule of If-Subjunctive" to say nothing of "The Comparative Conditional Declension Syndrome"!

	Sincerely,
	Prince Bernard Olatunji CEO: Morewealth Global Info Ltd. Private Blog:  http://princebennie.blogspot.com

P.S.

I want to really help you "get" started. To that end, I'm going an extra step and I'm sending you a copy of Scientific Advertising FREE without any obligation whatsover. Here's how to get it: use your phone to send a text (sms) to 07039537576 in this format: Free Scientific Advertising + Your full name + Location + email.  You can also send the same to my inquiry email: askprincebennie@yahoo.com with the title "Free Scientific Advertising". Make sure you use the title "Free Scientific Advertising"  so I won't mistakingly delete your mail along with junks mails. However, request sent by sms will get response faster than by email.

P.P.S.

DM NEWS, in spite of what one staffer wrote to Calvin Black, is a very good publication and you should get it along with a few other direct response related periodicals (I'll name them another time) but only after you are grounded properly so you can't be so easily misinformed by very confused folks who are in love with their word processors. And finally, when you tune in next month... I'M GOING TO TEACH YOU THE REAL ART OF WRITING COPY! Peace.